On 12 March 2012 infographics startup Visual.ly launched (with some fanfare in the
visualisation community) a new suite of infographic visualisation tools. Visual.ly
have had some large investment rounds, with over $2m invested so far, based on
their plans to democratise visualisation. I took a look around to see what is
on offer.
Visual.ly are creating a community that submits, reviews
and rates data visualisations and infographics, provides learning materials and
articles for content creators and links up data visualisation experts with
businesses and advertisers.
The new visualisation tools allow users to use pre-packaged
visualisations to present their data. Currently the examples available are
statistically very simple with some interesting styling. They allow basic analysis
of Twitter and Facebook statistics.
Here is a promotional video
that explains the concept.
The Visual.ly
website describes the new tools:
BIG NEWS. THE WAIT
IS OVER. INFOGRAPHIC CREATION TOOLS ARE HERE
Visualizations are
powerful, but they’ve required time and hard work to create -- until now. You
no longer need expensive software, extensive design skills, or number crunching
ability. We’re building a tool that will allow everyone to quickly and easily
create professional quality designs with their own data. And when you’re ready
to show your work to the world, publish it on your Visual.ly profile, your own
personal showcase.
Lee Sherman
(Chief content officer at Visual.ly) said they’re trying to marry the ease of
use that exemplifies Mint with the greater world of data out there. And while
right now that means just making some instant graphics using Twitter and
Facebook data, that will soon mean access to various APIs and publicly
available data sets, as well as letting users upload their own data and even
mash up data sources. Ultimately, Sherman said, users will be able to move away
from pre-packaged infographics and actually edit the fields themselves. (gigaom.com)
Where are they headed?
This all sounds mighty exciting! After hunting for
information I am left to conclude that there is not enough out there at the moment
to see where Visual.ly is headed. This has left me to ponder….
It sounds like
the big idea is to pre-package visualisations and get people to plug their data
into them. This would do for infographics what a calculator did for simple
maths. Instead of working it out yourself, you can type in some numbers and the
answer is created.
To create more
complex statistical models for visualisations that allow users to plug in their
own data would produce some interesting and complicated programming challenges.
If visual.ly head down the route of making complex charts, images and graphics
that can be used to produce enlightening views of data, this would be a
commendable endeavour with great utility. I also love the idea of datasets
being made available on their website for people to interrogate and produce graphics
with. That sounds like fun as well as potentially opening up huge datasets for
the populous to dissect and analyse.
I will be
interested to see if the site is filled with visually interesting but statistically
childish charts. Content of low statistical quality will be much easier to
create. It will also be much easier for users to apply to simple datasets as
not much numerical understanding is required. Instant access to high impact
charts with a low statistical utility could be used in many a presentation to
liven things up, but may not be much use in providing new perspectives using
data. Fancy graphics lacking in substance could even obscure interesting analysis
if emphasis shifts from statistical rigour to pretty presentation.
The big
question for me is this:
Will the site improve the use of data in infographics
and visualisation? Or will the site shift the emphasis of infographics towards
design rather than statistical content?
One thing is
for sure, it will be interesting to see how it develops.
Simon Conway is a co-founder of Condaal and an evangelist for Lean Information. He can be reached on simon.conway@condaal.com
Simon Conway is a co-founder of Condaal and an evangelist for Lean Information. He can be reached on simon.conway@condaal.com